James Grugeon has had an amazing career in corporate partnerships and has now put his experience into building a socially responsible beer company that donates a large portion of profits to their selected charity. The Good Beer Co has created some amazing beers such as The Great Barrier Beer to promote conservation for the Great Barrier Reef, Pale Tale for the RSPCA and Love2 for marriage equality with more beers on the horizon. Within a very short amount of time their beers have been stocked into some of Australia’s biggest bottle shops such as Dan Murphy’s, Woolworths and BWS.
The first half of the interview with James steers away from entrepreneurship and goes deep into social responsibility and the company’s plans to make a difference. We also discuss where many charities are going wrong and how they can incorporate products to boost awareness and revenue. The second half of the interview goes in-depth on James’ experience in corporate, as an entrepreneur and the lessons he wish he knew earlier. The Good Beer Co is a great cause so don’t forget to give them a like on facebook @ https://www.facebook.com/goodbeerau/ and visit their website https://thegoodbeerco.com.au.
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